Deliverable 2 Now that youve successfully completed the Google Analytics for Beginners program, you will put that newly acquired knowledge to use in order to complete a series of tasks and answer a number of questions about data which is accessible in the Google Analytics demo account. In order to access the

Google Analytics demo account, simply click the link below and follow the instructions to tie this demo account to your Google Analytics account. For the dates August 1, 2021 December 31, 2021 view the Audience Overview report and export that report as a PDF (shown in Step 2.4: How to Share Reports Guided Tour) (use the same date range for the following tasks and to answer the following questions) View the Acquisition Overview report and export that report as a PDF View the Behavior Overview report and export that report as a PDF 1. What day during that date range was traffic the highest (i.e. had the highest number of users)? 2. How many users accessed the website on that date? 3. Of the users that accessed the website between August 1st and December 31st, how many were new visitors and how many were returning (These numbers wont necessarily add up to the total number of users as a single user may visit a site several times which makes them both a new visitor (on their first visit) and a returning user on any following visit)? 4. Which country did the 3rd most traffic come from? 5. What state in the US did the 7th most traffic come from? 6. How many users accessed the website from that state? 7. What city within the previous state (from Question 5) did the most traffic come from? 8. How many users accessed the website from that city? 9. What are the first, second, and third most popular browsers to access the site? 10. How many users were utilizing iOS devices like iPhones and iPads? 11. What are the 3 most common ways that users are finding the site? 12. What is the URL of the page with the 2nd most page views? 13. What was the most popular search term between these dates? 14. On what date did we experience the most conversions (i.e. people that visited the website and made an e-Commerce purchase)? Hint: Look for e-Commerce transactions vs. e-Commerce conversion rate and find the day with the most transactions. If there are multiple dates list both. 15. What was the percentage of conversions on that day(s)? 16. Given the number of visitors that found the site through various channels on these dates, would you recommend that this company place more of their efforts on paid search (i.e. Google Ads) or on enhancing their social media presence? Explain your answer.