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CASE 2-2 MATSUSHITA ELECTRIC CORPORATION OF AMERICA Sales Force Strategy 1. Should Panasonic initiate some efforts to build its own sales force to sell to

CASE 2-2 MATSUSHITA ELECTRIC CORPORATION OF AMERICA Sales Force Strategy 1. Should Panasonic initiate some efforts to build its own sales force to sell to selected target markets and distributor networks? 2. If not, what course of action would you recommend to John? 3. What are the major problems? 4. What solutions do you recommend?

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