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Case 3: Montague Corporation 1. Who are Montague's target customers? 2. What needs do these customers have? 3. How does the Montague bicycle satisfy customers'

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Case 3: Montague Corporation 1. Who are Montague's target customers? 2. What needs do these customers have? 3. How does the Montague bicycle satisfy customers' needs? 4. What type of business level strategy is Montague pursuing? 5. What resources and capabilities help pursue its strategy

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