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Case 7: FRESHDIRECT, in the Text book ( Product: ISE eBook Online Access for Strategic Management: Text and Cases Edition: 10th, Author: Gregory Dess,G.T. Lumpkin,Alan

Case 7: FRESHDIRECT, in the Text book (Product: ISE eBook Online Access for Strategic Management: Text and Cases

Edition: 10th, Author: Gregory Dess,G.T. Lumpkin,Alan Eisner,Gerry McNamara)

Based on the facts provided in this case, answer the following questions. Note that you are to base your answers on the facts of the case and any other additional information you wish to use that would have been available at the date of the case (2019).

1. Analyze the external environment to identify the factors contributing to current performance levels and and the opportunities/threats they face.

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