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Case Analysis- Kindly provide relevant sources & Harvard style referencing AirAsia and the Tune Group: Diversifying across industries 1. Would you like to work at

Case Analysis- Kindly provide relevant sources & Harvard style referencing

AirAsia and the Tune Group: Diversifying across industries

1. Would you like to work at AirAsia? Why or why not?

2. What type of diversification strategy Tune Group is pursuing? What are the reasons for diversification?

3. What is the Tune Group portfolio, what contribution does each SBU make, and therefore, what is the dominant logic for this Group?

4. What is the future potential of the Tune Group? Plot the SBUs on the BCG matrix and decide which unit (s) to either keep, sell, or invest more in

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