Case Analysis Questions

Case 1 (Alphabet)

1. How would you characterize Alphabet's current level of diversification, and how did the organization achieve this? Do you think the firm is over diversified?
2. How has the relationship between structure and corporatelevel strategy at Google changed over time? How have these transitions affected the organization, and how do you think Alphabet will respond to the new structure in the future?
3. Google, now Alphabet, is known for sponsoring quite a few "moonshot" projects, which are bold, risky, and typically expensive explorations into innovations that will hopefully generate valueadding products and services but that may or may not pay out in the long run. Should investors support this type of project? Why or why not?

Kindly answer them in long paragraphs for the three questions. Kindly cite sources as well