Case analysis SIT packaging (1500 words)

(20%)

Chose a SIT (for 201910 is XXXXXX tourism (TBD every semester)) and provide:

Introduction: ( max 10 points)

Definition of the SIT

Most famous (benchmark) destinations in the World of the SIT

SIT (medical Tourism) in UAE ( max 40 points)

1.Opportunities and challenges of SIT development in UAE

2.Policies and regulations affecting/ concerning the SIT (governmental; international; municipal)

3.Best destination of the chosen SIT in UAE justify why.

SWOT analysis of the location of the chosen SIT

Recommendations of improvement of the existing offer of SIT at chosen location (based on the SWOT analysis) (or creation of new products and services related to the SIT)

SIT group Package: (20+20=40 points max)

Detailed Budget (table) SIT package proposal for a UAE chosen location (e.g. Ala Ain hot water springs Medical Tourism package for international/ or local l tourists ) -

# Price of package for 7 days for 10 people:

Including accommodation

Full board food

Medical/wellness treatment

Free time sight seeing other attractions

Transfers from nearest airport

Detailed schedule of daily activities breakdown (table)

You must include ALL activities including meals, transportation time, the treatment procedures; and additional activities during the free time.

References; formatting and language quality: (max 10 points)

Requirements: use at least 10 sources and at least 5 of them should be scholar articles or books; APA citation style in text and in reference list

Page numbers, Times New Roman 12; 1,5 spacing; headings of the sections; English language quality

Marking Rubric:

	Points out of 100
Introduction (10 max) Definition of the SIT Most famous (benchmark) destinations in the World of the SIT
SIT in UAE (max 40) 1. Opportunities and challenges of SIT development in UAE 2.Policies and regulations affecting/ concerning the SIT (governmental; international; municipal) 3.Best destination of the chosen SIT in UAE SWOT analysis of the location of the chosen SIT Recommendations of improvement of the existing offer of SIT at chosen location (based on the SWOT analysis) (or creation of new products and services related to the SIT)
SIT group package (max 20) Budget Details and precision of the budget
SIT group package (max 20) Activities schedule Details and precision of the schedule
References/Formatiing/English (max 10) Number of references Quality of the structure of the text Quality of language
Total