Case Discussion: Ripple: The Business of Crypto

Instructions

1. Read: Read the assigned case (referred to in the course schedule),and respond to the questions.Provide evidence of how they relate to your background and experiences.

Questions

1. Looking forward, what role will cryptocurrencies and blockchain play in the near future?
2. Do you expect cryptocurrencies to serve a significant role as a medium of exchange in the future? Why? Why not?
3. What are the advantages and disadvantages of XRP vs. Bitcoin vs. Ether?
4. How would you grade Brad Garlinghouse's strategy for Ripple at the time of the case?
5. What should Brad Garlinghouse do:
   1. Stay focused on cross-border payments to replace SWIFT;
   2. Continue investing in cross-border payments, but diver resources into complimentary financial products; or
   3. Exit the software business and invest aggressively in the XRP ecosystem for usage models.