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Case, Dove: Evolution Of A Brand. What would you recommend Dove should do to take the brand to the next level?

Case, Dove: Evolution Of A Brand.


What would you recommend Dove should do to take the brand to the next level?

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Solution 1 Emphasize Authenticity Dove has built its brand on promoting authenticity and inclusivity To take the brand to the next level it should con... blur-text-image

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