Case$-$in$-$brief $-$ Chapter $6-$ Argentina Currency Devaluation

Your company is currently operating in Argentina. Management is concerned to what extent the Argentine peso will be devalued. It wants to examine two scenarios: one where the currency drops $15\%$ and one where it drops $25\%.$ Currently, the exchange rate is $92$ pesos $($ARS$ $92)$ to $1$ US dollar $($US$$1).$

Contribution after marketing in Argentina was $21\%$ of sales $($see Exhibit$).$ Your goal is to maintain this percentage.

Exhibit: Argentina Contribution after Marketing $($ARS$ Argentine Pesos$)$

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