Case - Kumar Soft Drink Bottling Company Kumar Soft Drink Bottling Company came into operation in 1984 and was operating in the NCR of Delhi and in the states of Punjab and Haryana. The turnover of the company was '15 crore in 2010 and it was growing at the rate of 10 per cent per annum. The Chairman of the company, Mr. Kumar, wanted to examine whether the avour of the soft drink and the price level had any impact upon the sales. He wanted this because the results could have implications for changing the product mix if required. Three types of avours were considered, namely, pineapple, mango and orange. Further, three level of prices were taken into consideration - '10, '12 and '14. An experiment was conducted by randomly choosing a sample of 18 stores where the avour of the soft drink and the price level were varied. The experiment period was one month. The relevant data is presented in the excel sheet. Coding for avour Coding for price 1 - Pineapple 1 - 10/- 2 - Mango 2 - 12/- 3 - Orange 3 - 14/