Case: Montague Corporation

Given the limited resources of a small firm, on which of the following options should Montague be focusing its efforts? Choose one and explain why.

Selling through automotive partnerships, increasing its military sales?

Better targeting the Independent Bicycle Dealer channel?

Given your choice in question # 2, what specifically should the firm do to increase sales? (Make sure that your answer is an extension of the answer given below. Any general answer will not earn you any credit)