Question
Case name - Alphabet Eyes New Frontiers (HBS) What is Google/Alphabet's core business? How did it get started? How did it grow? Evaluate Google's acquisitions
Case name - Alphabet Eyes New Frontiers (HBS)
- What is Google/Alphabet's core business? How did it get started? How did it grow?
- Evaluate Google's acquisitions of YouTube and DoubleClick. Why did Google acquire these firms? Apply Strategy Acquisition Framework
- Evaluate Google's nontraditional business units. Why did Google invest in these businesses? Apply Strategic Acquistion Framework
- Why did Google create Alphabet? How did this change the management of the company's search-related businesses? How did this change the management of the company's non-search-related businesses?
Apply Strategic Acquisition Framework in Questions 2 & 3, which is very important for grading.
Please answer specific to the case and don't provide vague answers as it doesn't help with the case!
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Project management the managerial process
Authors: Eric W Larson, Clifford F. Gray
5th edition
73403342, 978-0073403342
