Case Scenario

Assume that the company now wants to develop a short media release about Boutique Build's expansion into the Brisbane and Sunshine Coast market. The intent of the release is to attract interest in the company and to provide a brief summary of the company and its operations. You are also going to use this project to provide leadership and support to the Marketing Manager, Jane Smith, who will be responsible for writing the media release under your direction.

The media release is to be released to the local press in Brisbane and the Sunshine Coast.

Prepare to meet with the Marketing Manager

Research some guidelines for developing engaging media releases that will promote a positive image. Prepare some information for Jane from the strategic plan and the presentation you developed earlier. The guidelines for the media release are:

Should include a date, as well as contact details for future - you as the Director and CEO

Needs to be engaging and convey a positive image of the organisation.

Roleplay Task

Meet with Jane (who will be roll played by your assessor) to brief her on the requirements for the media release.

During the meeting, you will be required to demonstrate interpersonal skills and build trust and confidence in Jane as part of your team.

This meeting will last approximately 20 minutes.

To do this you will need to demonstrate:

Your ability to clearly and confidently present information and delegate tasks

Your ability to encourage questions from the individual

Your ability to use active listening to confirm information and ideas.

Your flexibility and adaptability to embrace the marketing manager's ideas through your positive response to suggestions

Your ability to be a positive role model to Jane as a valued member of your team

Your ability to empower Jane to be innovative and take responsibility for developing the media release and to feel assured of your trust and confidence in her.