CASE SELECTION. Case 6-3 Eli Lilly in India: Rethinking the Joint Venture Strategy. (from the 7th edition of the textbook) B. ANSWER THE FOLLOWING QUESTIONS: 1. Did Eli Lilly pursue the right strategy (i.e., should it have used a joint venture) to enter the Indian market? Why or why not? You should refer to Chapter 6 of the notes for guidance. 2. Identify and discuss what you would say are the four (4) main achievements of the joint venture