Case

• Siemens Healthcare in Brazil, Duke Case

We discuss Siemens Healthcares strategy in Brazil and what would make them succeed. What kind of unique assets and capabilities do they bring to the industry and what is core for them. We also discuss concepts like value chain analysis and how far they should expand in to distribution channels.

Questions to be prepared

• What is it about the Brazil context that makes this industry more or less attractive?
• Which parts of the value chain should Siemens Healthcare focus on?