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Case Study 1 0 : Gupta Media: Performance Marketing in the Digital Age Due before class 1 1 on March 2 6 : What is

Case Study

10

: Gupta Media: Performance Marketing in the Digital Age Due before class

11

on March

26

What is performance marketing data? What does the data tell you?

What should Gogi Gupta and Alex Palmer recommend to Fender Play? Include: a

)

How much should they recommend that Fender Play spend? B

)

Who should they target? C

)

Through which platform? Why?

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