Case Study $2-$ Decisions, DecisionsAmber Liu is an entrepreneur who started an online company selling luxury headphones. She loves exploring different musical genres, which sparked an interest in doing headphones research. She discovered that the world of headphones was obtuse, with numerous brands advertising different incomprehensible jargon, numerous types with different features and drawbacks, and was complicated by the fact that the audio source and power supply made a significant difference to sound fidelity in her experience. She decided to do something about it and make a business selling high$-$end headphones that simplified the experience for customers. Her nascent website featured a questionnaire that determined the usage for the headphones and educated customers about what they should be looking for.One feature of the website was an "ask me anything" feature which would connect her customers to her directly so they could ask questions about headphones. Amber's knowledge and sales skills meant that she could convert the conversations into a sale $10\%$ of the time, as opposed to the average visitor who made a purchase less than$2\%$ of the time. As the popularity of the website grew, Amber had to enlist her brother Craig $($a music connoisseur in his own right$)$ to help out.Sales crept up and reviews about their website were positive. However, Amber and Craig could no longer keep up$.$ They needed help and they hired a young audio engineering student and his friend to answer questions on an alternating$-$shift basis.Between Amber, Craig, and the $2$ students, the website had someone monitoring customer chat $24/7.$This wasn't enough. At peak times there would be a deluge of customer inquiries and Amber needed more skilled people. Further, she no longer had the physical space in her parent's basement suite to accommodate the business. It was time for the business to move.Amber did a little research and came up with a few alternatives. She's sure that more alternatives are available, but she has had little time to think since her business has been taking off.