By using the theory of reasoned action (TRA), explain what subjective norms are and the two factors

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By using the theory of reasoned action (TRA), explain what subjective norms are and the two factors underlying the concept.

How can researchers measure the subjective norms of a consumer who plans to purchase a royal Terengganu songket?

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Consumer Behavior

ISBN: 366028

12th Global Edition

Authors: Leon G.Schiffman, Joe Wisenblit

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Question Posted: Oct 31, 2024 03:01 AM

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By using the theory of reasoned action (TRA), explain what subjective norms are and the two factors underlying the concept. How can researchers measure the subjective norms of a consumer who plans to...
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By using the theory of reasoned action (TRA), explain what subjective norms are and the two factors

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Consumer Behavior

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