Explain how the product manager of a breakfast cereal change consumer attitudes toward the companys brand by

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Explain how the product manager of a breakfast cereal change consumer attitudes toward the company’s brand by

(a) changing beliefs about the brand,

(b) changing beliefs about competing brands,

(c) changing the relative evaluation of attributes, and

(d) adding an attribute.

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Consumer Behavior

ISBN: 366028

12th Global Edition

Authors: Leon G.Schiffman, Joe Wisenblit

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Question Posted: Oct 31, 2024 03:01 AM

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Explain how the product manager of a breakfast cereal change consumer attitudes toward the companys brand by

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Consumer Behavior

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