The Department of Transportation of a large city is launching an advertising campaign that encourages people to

Question:

The Department of Transportation of a large city is launching an advertising campaign that encourages people to switch from private cars to mass transit. How can the department use the following strategies to change commuters’ attitudes:

(a) changing the basic motivational function,

(b) changing beliefs about public transportation,

(c) using self-perception theory, and

(d) using cognitive dissonance.

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