Case Study 9.3 Understanding entry modes into the Chinese market China became a member of the WTO on 11 December Questions 2001 and, overall, the Chinese economy has shown exceptional economic growth over the last decade, 1. What factors should companies consider when closely associated with China's increased integration determining the best form of operation to use with the global economy. With a population exceed- when entering the Chinese market? ing 1.3 billion, continued economic growth and a 2. What can be the challenges and opportunities for large supply of inexpensive and productive labour, foreign companies in establishing collaborative China lures businesses from around the world. Most arrangements, like joint ventures, in China? global firms agree that companies cannot be globally successful if they ignore this huge emerging market