((Case study))

A major tobacco company has proposed that its new CEO be nominated to the board of directors of a three-hospital regional health system. The CEO lives and works in the community. In addition to suggesting participation on the board,the tobacco firm has indicated a willingness to sponsor or cosponsor avariety of health promotion activities in the community,with special outreach to children and persons who are economically disadvantaged. The health system's senior management team is divided about whether to proceed with the nomination. Some believe that because theCEObrings needed expertise in the areas of finance and investment,he is agood candidate for the board.Others believe that, despite these qualifications, such a nomination might be viewed as supporting the tobacco company's product and interests. Some on the management team are concerned about the com-Pany's motives in making the proposal. Still others are attracted by the possibility of advancing health promotion activities. You are on the senior management team and are responsible for bringing this nomination to the board for consideration.

The required:

1- Description of Case

2- Relevant Stakeholders and Values

3- Role of Administrator

4- Final Decision-Making Authority

5- Conclusion/Final Decision

6- Ethical Principles Illustrated

7- Summary of Learning