Case study Analysis

Case study:

the UK Government tourism recovery plan

• https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/992974/Tourism_Recovery_Plan__Web_Accessible_.pdf

TUI Group's annual reports 2020

• https://www.tuigroup.com/en-en/investors/annual-reports
• https://www.annualreports.com/HostedData/AnnualReportArchive/t/LSE_TUI_2020.pdf

help me in this format

Introduction

The introduction:

• A brief explanation of the aim of the case study
• A definition of the internal business environment
• A definition of the micro business environment
• A definition of the macro business environment.

Section 1

This section give a summary of TUI Group by including the following

• Business overview (e.g., key events, products/services, business type, legal structure)
• Size (e.g., annual revenue, number of employees, scale of operation, market share)
• Sector and industry of operation
• Direct and indirect competitors
• Organisational structure and leadership team.

Section 2

• The impacts of the Covid-19 Pandemic on TUI Group's internal environment.
• The impacts of the UK government's recovery plan on TUI Group's internal environment.

Section 3

• The impacts of the UK government's recovery plan on TUI Group's micro-environment
• The impacts of the Covid-19 Pandemic on TUI Group's micro-environment.

Section 4

• The impacts of STEEPLE factors on TUI Group's operations.

Conclusion

• Suggestions for TUI Group to improve considering the micro, internal and macro analysis
• Recommendations on how TUI Group can benefit from the UK government tourism recovery plan.