Question 5: Communication is a tool marketers use to persuade consumers to act in a desired way. Communication takes many forms; it can be all the following except: a] verbal b] visual c] systematic d] symbolic Question E: which of the following statements is HGT true about spokespeople? a] When message comprehension is lowr the expertise of the spokesperson has little impact on the receiver's attitude b] A physically attractive model always enhances message credibility c] Consumers with strong ethnic identities are more likely to be persuaded by endorsers with similar ethnicity than individuals with weaker ethnic identities d] the endorser's credibility substitutes for corporate credibility, therefore, companies are sure to hire highly credible spokespeople to overcome the lacking credibility of the company itself. Question ?: Dpinion leaders disperse information about the product or service category they are experts in: a] while gaining nothing at all b] knowing they will receive some material gain from the companies c] to satisfy a psychological need d] b and c