The Yee-Haw Pickle Company in Park City, Utah, has grown in four years to supply 600 retailers nationally. The products include pickles and pickled green beans. YeeHaw’s products are unique for their unusual ingredients, such as wildflower honey used in some of their products. The owners of Yee-Haw are considering how to make the company grow. A large discount store chain with 500 stores wants to add the Yee-Haw product.

Required

1. What type of strategy, cost leadership or differentiation, should Yee-Haw use?

2. Should the owners accept the offer of the large discount chain?

3. What are the key factors you considered in answering requirements 1 and 2?

4. Based on the selected strategy, which key success factors could be used by Yee-Haw for measuring performance?