The Yee-Haw Pickle Company in Park City, Utah, has grown in four years to supply 600 retailers nationally. The products include pickles and pickled green beans. Yee-Haw’s products are unique for their unusual ingredients, such as wildflower honey used in some of their products. The owners of Yee-Haw are considering how to make the company grow. A large discount store chain with 500 stores wants to add the Yee-Haw product.

Required

1. What type of strategy, cost leadership or differentiation, should Yee-Haw use?

2. Should the owners accept the offer of the large discount chain?

3. What are the key factors you considered in answering requirements 1 and 2?