Case study: Breakfast at the Paramount

Question: What should Michael Conlon Do? (Recommendations for solving the problem)

Case summary:

The Paramount is a diner restaurant which consists of 44 seats dining capacity for the customers who arrived in the restaurant whether for breakfast or dinner. The Paramount was owned by Michael Conlon since 1997 in the neighborhood of Boston, Massachusetts. The restaurant was known for its fine dining of breakfast which is popular in Massachusetts and its neighborhood Boston. Furthermore, the popularity and the fine taste of its serving compels the visitors of the restaurants or its customers to visit repeatedly often to enjoy the breakfast at the Paramount. Hence, the wide popularity of the Paramount restaurant led the customers to wait in long lines for their turn to order and pick up their food from the counter so that they can have their scrumptious breakfast served by Paramount restaurant. There is also a policy of the restaurant that customers are not allowed to occupy the table before ordering and paying cash. This is to make sure that the customers who just received their order after payment have tables available for them to be seated and to enjoy their breakfast. Due to the wider acceptance of the business, Michael Conlon was thinking to add the carryout activities along with serving the dining customers to generate and increase the revenue stream of the company. Hence, various options are considered by Michal Conlon in order to decide whether he should perform carrying out orders or serve only dining customers.