Case study

CBA is one of the largest and most prominent financial institutions in Australia. Founded in 1911, it has a long history of serving the country's banking and financial needs. CBA operates a vast network of branches across Australia, making it accessible to a wide range of customers. The bank offers a comprehensive suite of financial products and services, including retail and business banking, wealth management, insurance, and institutional banking.

The banking industry, including CBA, faces challenges such as regulatory changes, technological disruptions, and economic fluctuations. Additionally, the industry has faced scrutiny for issues related to financial misconduct and customer treatment.

QUESTIONS

1. Give an introduction to the company, providing an overview of its scale (including revenue, staff size, etc.), historical background, industry context, and a brief mention of its competitors.

2. External analysis,

Use the Analysis Template below for this part of the analysis to do the External analysis, the template should include the below and indicate if the impact is high or low or moderate. Conduct a detailed PESTLE analysis. Critically discuss your findings after the table is done.

PESTLE element

Factors to consider

Trends and changes

Implications for the organisation

Impact

3. Internal Analysis

You will need to use the analysis Template below for this part of the analysis to do the Internal analysis. You are required to apply the VRIN framework to identify resources and capabilities that could establish a lasting competitive edge. Discuss your findings critically after the table is done.

Resource or capability

Valuable

Rare

Costly to imitate

Non-substitutable

Competitive consequence

4. In the recommendation

The environmental analysis should capture TWO strengths, weaknesses, opportunities and threats. Offer recommendations and insights to the company's management regarding actions they can take in response to the significant findings revealed in the environmental analysis .

Do not conduct a SWOT analysis. This section aims to consolidate the key points emerging from the environmental analysis (PESTLE and VRIN) and explore ways the company can address them. Therefore, the points indicated in the recommendations should logically link with your environmental analysisThis section aims to consolidate the key points emerging from the environmental analysis (PESTLE and VRIN) and explore ways the company can address them. Therefore, the points indicated in the recommendations should logically link with your environmental analysis.