Case Study Company: TOPGOLF

Marketing Strategies

The main idea of this section is dealing with target market(s) and typical marketing mix activities. What you propose to do should be in line with which consumer group(s) you go after. Remember, you are not the only one targeting these consumers so always keep your competition in mind. Your proposed marketing mix activities should differentiate from your competition. Also, these activities should be action plans. Therefore, you shall plan specific activities that have a timeline, list people in charge, and resources needed. The following are major components that should be included in this section.

- Identification of target market: Be specific

- Product strategy (action plan)

o Major products

o Product development/Branding strategies: How do they develop and

grow their products?

- Pricing strategy (action plan)

o Cost-leader; psychological pricing; discounts if any n Promotion strategy (action plan)

o Promotional mix: specific ways to promote your product

-Distribution strategy (action plan)

o Delivering the product to your target market.