Case study: Cute is a small clothing retail chain that operates in Peterborough and a few other locations in southern Ontario, selling low cost, fast fashion to young women. As of mid-2023, all its product lines are imported from Asian and Latin American markets. But Cute's owner has noticed a trend away from fast fashion and toward sustainable fashion, and she is wondering if her company should follow. She is torn between the high profit margins of fast fashion and the corporate and social responsibility of sustainable fashion. You have been hired by Cute to present a business case, investigating three possibilities: a) should Cute stay with its current product lines in fast fashion? b) should Cute expand its product lines to include sustainable fashion by retailing vintage and used clothing, thereby benefiting from sales in both markets? or c) should Cute pivot completely to sustainable fashion by retailing only vintage and used clothing and re-brand itself as a new name in sustainable fashion?

Question: Feature the report topic number and provide a brief outline of your research plan.