CASE STUDY FIVE: NESTLE AND ADVERTISING

6-76 Chris Ragg, Nestle and Advertising Page 605 (Pictures are below)

Students will answer the following questions for each case study assignment:

1) What are the ethical issues posed by this case (1 page)?

2) How did the organization respond to the issues posed in this case (1 page)?

3) What specific recommendations would you make for the organization (1 page)? In addition, students will provide a brief answer to each of the Discussion Questions posed