Case Study - Grow Management Consultants

Overview

Grow Management Consultants is a small management consultancy business specialising in leadership development services. The company offers a range of services to assist companies to assess leadership behaviour of existing managers and performance metrics. They also design and implement customised leadership programs based on the assessment. Services are offered Australia-wide.

The company employs a CEO, General Manager (you), 2 Principal Consultants (who are also Directors), 1 Senior Consultant, an Administration Officer and Receptionist.

Over the last two years, the company has diversified, and now a number of additional services. The latest offering are a series of ebooks, plus policies and procedures that can be used by clients to ensure they operate effectively.

As the General Manager for the company, you have been tasked with a review of the organisation's digital strategy.

You have the following information to help you with this task:

• The company's online presence is excellent with a good website and strong digital marketing especially through LinkedIn.
• Ordering of products including the ebook and policies and procedures occurs as follows:
  • Customer sends an email with their order details
  • They are sent an invoice and payment is made via bank transfer
  • Once they pay their files are delivered via a Dropbox link
• Customer payments are by bank transfer only.
• Customer information is in the form of emails stored in the administration officer's email.
• File storage is via Dropbox.
• All internal communication is via email.
• The company is growing rapidly and the intention is to employ four further staff members within the next six months.
• Professional development workshops were previously held face to face but due to COVID-19 have stopped for the time being.

The CEO would also like you to carefully review the Strategic Plan to identify opportunities for digital technology. He would also like you to conduct research on the latest digital technology that could assist with any of the above issues.

He would also like you to conduct a digital audit as per the questions here:

https://www.business.qld.gov.au/running-business/it/digital-strategy/conducting-audit

He has also flagged that where you are unsure of the answer to any questions based on the information that you have, you should flag this as an issue for investigation.

Questions

1.Write business review, providing an overview of the business including its strategic objectives and goals.

2.Descibe Source the information that you have identified in your review strategy. List the information sources here and links to the information sources as relevant. These sources should include written information and at least one form of digital technology (e.g., website).

2. What does the information you have sourced tell you in regards to the review criteria established for the review of the digital strategy? Describe this in detail here.Use digital technology (e.g. MS Word or MS Excel) to organise the information. Write email for proof of your organised information to this section of the portfolio.

3. Did you encounter any issues in interpreting the information? Describe these here. If you didn't encounter any issues, describe at least two potential issues here. 4.

Develop a audit report as well as a visual presentation to illustrate key points, including:

• details of the sources of information they reviewed
• issues they faced in interpreting the information
• the findings/outcomes of their review
• recommendations for the organisation's digital strategy moving forward?

5. Source additional information

Source and report on additional information to address findings and issues.

List the information sources here and links to the information sources as relevant.

As you source the information, remember to address any issues you previously identified.