Question
Case study https://we.tl/t-RHufBiN3PM o A situation analysis: All 5Cs must be included in this order - context, competitor, company, collaborators, consumer. Only include information that
Case study https://we.tl/t-RHufBiN3PM
o A situation analysis: All 5Cs must be included in this order - context, competitor, company, collaborators, consumer. Only include information that is relevant to the recommended strategy/justification. There must be a logical flow of information.
o SWOT diagram and analysis
o Segmentation and target segment
o Problem/opportunity statement
o Objectives (S.M.A.R.T). You may include general goals, but you MUST have objectives.
o Present three alternative strategies with supporting detail to address the problem and achieve the objectives.
o Recommend one strategy and a strategy statement.
o Justify your recommended strategy by drawing on information, data and financials from your situation analysis.
o Support your justification with a risk/return analysis (Kaplan and Miles).
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Contemporary Marketing
Authors: Louis E Boone, David L Kurtz
14th Edition
032458203X, 978-0324582031
