Case Study- INSEAD Case - The Marvel Way: Restoring a Blue Ocean

1 How would describe the Red Ocean Marvel competed in and Blue Ocean it created?

2. What were the keys to Marvel's Turnaround? What role did 'Value Innovation' play in the turn-around and what was the resulting 'Strategic Leap'?

3. Using the ERRC Grid, identify the key factors of competition that moved Marvel from an Red Ocean to a Blue Ocean?

4. Using the template provided, present a Strategy Canvas comparing Marvel (in 2004) to a Red Ocean competitor using the key factors of competition you've identified. Based on your findings, describe Marvel's Competitive Advantage.