Question
CASE STUDY : Marketing Excellence: Walmart 1. Examine the significance of development of customer value propositions and competitive differentiation. Walmart does very well when the
CASE STUDY : Marketing Excellence: Walmart
1. Examine the significance of development of customer value propositions and competitive differentiation. Walmart does very well when the economy turns sour. Develop a strategy that can protect it when the economy is on the rise.
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Marketing Mistakes And Successes
Authors: James F. Dartley
11th Edition
978-0470169810, 0470169818
