Case Study Questions

How does the concept of service$-$dominant logic apply in the case of Rolls$-$Royce?

Rolls$-$Royce has to compete against third$-$party maintenance operators, who also offer comprehensive service packages to airlines on both Rolls$-$Royce and other manufacturers' engines. What would you say are Rolls$-$Royce's key advantages in winning service contracts against such competitors?

Sources: Datamonitor $(2009)$; MarketLine $(2018$b$)$; Pfeifer $(2018)$; Pooley et al$.(2018)$; Rolls$-$Royce $(2009,2012)$; The Economist, $2009$;

www$.$rolls$-$royce.com.