Case Study: Telma: Building and Defending a Market Leader

1) What are the key competitive threats to Telma's leadership in the long run? What strategies should Glemark adopt to combat these threats?

2)Critically assess Glenmark'marketing mix for Telma.

3)How did Glenmark's understanding of customer behavior help with its marketing strategy?

4)How did Glenmark create value with Telma?

5)Evaluate Mistry's branding programs for Telma. What according to you were the key ingredients for Telma's successful branding?