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CASE STUDY (TURBULENT TIMES FOR TIKTOK'S PLATFORM STRATEGY) Question 1 How successful is TikTok in the global social media market? Question 2 Describe and evaluate

CASE STUDY (TURBULENT TIMES FOR TIKTOK'S PLATFORM STRATEGY)

Question 1

How successful is TikTok in the global social media market?

Question 2

Describe and evaluate the available opportunities in the global short-video market. How did TikTok successfully compose against, and gain market share over Facebook and other global social media giants?

Question 3

What are some of the challenges TikTok is facing and what options should TikTok consider?

Question 4

How should TikTok move forward from this point?

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