Case study Vending Machines (Motivation) Thomson was a limited company manufacturing vending machines. These machines could be used for automatic vending of tea, cotfee. cold drinks, chocolates and many other products. The vending machines had to be programmed for vending assorted items. One machine could manage a varioty of products as wel. These were to be installed at shopping centers, oinema halls. public places, hotels. etc. The manufacturer started installing these machines in various parts of the cily for selling colfee and tea. The machines became popular, as they served the oustomers with both teaicollee at a standard price, and the customer had the choice of having strong or Ight, with or without sugar, more or less mikk depending on his choice. As they became popular, more and more machines were set up at strategic places take bus stations, taxi stands, etc. se that the customer had access to the boverage whenever he needed in. In the beginning, an attendant was also required to stand with the machines, as they were not fully automatic. Later, fully automatic machines were developed, which could work without the heip of an attiendant. The attendant had to come only once, to repienish the stocks, and take out the cash from the machines. A difficulty that was faced was that these machines did not accept torn notes, or some coins which got stuck in them. To overcome this difliculty, the company was contemplating to introduce a card system, which oould be purchased with BD 5, or its multiles, and on using these cards. the amount wovld get debiled automafically and the balance would be known by the consumer. The survey showed the results, but a lot of effor would be MCT464- Che Study- Mur2 required to motivate the consumers to buy these cards. The company also contemplated providing the consumers with omer products as well. These could be soaps, olls, cold drinks, chocolates, biscuits, ote Questions 1. Do you think that the company will succeed in selling other products along with the teal collee they are already selling? 2. How can the company motvate the consumers to buy oher products, as wel as, to use the cards instead of cash