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Case: Successful Management Requires International Experience As companies become more global, economic patterns and business practices in one area of the world can determine the
Case: Successful Management Requires International Experience As companies become more global, economic patterns and business practices in one area of the world can determine the success of a company on the other side of the world. At P\&G (Procter and Gamble), being a successful global leader requires an international background. A majority of P\&G's 140,000 employees work outside the United States. P\&G uses international assignments for employees to learn how business is conducted in another country so that lessons learned there can be applied at home or in another region. Only a quarter of locations originate in the United States: the majority are from place to place across the world. An important goal of employees who receive international assignments is to develop local talent to replace themselves. For example, a manager who is being prepared to take over a top finance position in Russia might go to Britain to gain experience working in a more structured and complex market. P\&G managers in Europe must learn to keep the company's products on bigbox-store shelves such as Carrefour, the European supermarket and discount chain and one of the largest retailers in the world. P\&G might send junior U.S. managers to work with European managers who are responsible for products at Carrefour, expecting that they will transfer skills learned in these assignments to dealing with product placement in big-box retailers such as Walmart and Costco. P\&G also partners with UNICEF to offer P\&G employees in Europe, the Middle East, and Africa the opportunity to take a three-month sabbatical to work with UNICEF. The program is aimed at employees who have always wanted to undertake humanitarian work but have not had the chance before. UNICEF benefits from the diverse backgrounds of P\&G employees as they apply communications, promotion, leadership training and supply chain management skills. What steps should P\&G take to prepare employees for international assignments to help them succeed? Should P\&G also include spouses and family members in preparation for international assignments? Why or why not? In this assignment, you will learn about patterns of human behavior and culture. This will help you to apply global interconnectedness to cross-cultural preparation training. To give you some experience using Hofstede's cultural dimensions and Hall's communication contexts, the Unit 10 Assignment Case begins with you applying both frameworks to your own culture, then to another culture of your choosing. The remainder of the Unit 10 Assignment Case is applying the three phases of cross-cultural preparation (p. 450-453) to the Proctor \& Gamble case, "Successful Management Requires International Experience Case" in the Course Resources. Worksheet Template Use the following in your assignment document. Your Name Data Collection: Your Culture What do you observe about your culture using the Hofstede cultural dimensions and Hall communication contexts? (Minimum of one paragraph) Data Collection: Another Culture What do you observe about another culture that you have contact with using the Hofstede cultural dimensions and Hall communication contexts? (Minimum of one paragraph) Analysis Compare your observations related to your own culture and the other culture you previously identified using the Hofstede cultural dimensions and Hall communication contexts. Application Use the other culture you described in the previous section. What steps should PG take to prepare employees for international assignments to help them succeed? (Minimum of one paragraph for each of the following) Pre-Departure Phase On-Site Phase Repatriation Phase Spouse and Family Training
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