case topping - Bespoken Spirits: Disrupting Distilling

1.Identify the main problem that needs to be addressed by the management team. Make use of relevant theoretical concepts from the course in defining the problem.

2. Recommend a strategy that best addresses the problem. Use an outline form and specify strategic objectives followed by relevant tactics

3. Discuss the reasons why you believe your recommended strategy will solve the problem identified. Make use of relevant theoretical concepts from the course to support of your position.

4. Describe any ethical issues that are addressed in this case. How could this impact strategy chosen?