Question
CASE: Uber vs. Didi - The Race for China's Ride-Hailing Market Conduct a Porter's Five Forces Analysis on the Taxi IndustryBEFOREUber and other ride-hailing companies
CASE: Uber vs. Didi - The Race for China's Ride-Hailing Market
Conduct a Porter's Five Forces Analysis on the Taxi IndustryBEFOREUber and other ride-hailing companies entered the market.Focus on the U.S. only.
Based on your analysis, how attractive would the taxi industry have been to the founders of Uber?
NO WALLS OF TEXT
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
