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Identify and briefly describe two forward-looking and two backward-looking marketing metrics that are available in LINKS.What makes a forward-looking metric forward-looking?
Identify and briefly describe two forward-looking and two backward-looking marketing metrics that are available in LINKS.What makes a forward-looking metric "forward-looking?"
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
