Case-Metabical: Positioning and Communications Strategy for a New Weight Loss Drug Assignment

Please provide the answer of the following questions with supporting arguments and case facts:

1) What is the target segment and Value Proposition for the Metabical? Using the Marketing Strategy/ Brand Positioning Strategy Statement template discussed earlier in the class, develop Marketing strategy statement for Metabical. Using the research data/ case facts, justify your strategy.

2) What do you think would be the better advertising message for consumers, for caregivers? How is it aligned to the strategy articulated by in the statement above.

3) Comment on the proposed marketing program and examine what is their role in marketing of Metabical.