Question
Case/situation: Jordan Jewelry is a U.S. firm that designs, manufactures, and sells inexpensive jewelry and accessories. Executives at the firm believe that Jordan Jewelry could
Case/situation: Jordan Jewelry is a U.S. firm that designs, manufactures, and sells inexpensive jewelry and accessories. Executives at the firm believe that Jordan Jewelry could significantly increase its profitability by exporting products to foreign markets. Before engaging in international trade, Jordan executives need to develop an export plan. Which of the following questions is LEAST relevant to this activity? Q1.Using the above case; Apply some reasons that firms decide to export their products or services? Explain how does a firm need to consider when developing an export plan? (150-200 words). Q2. Describe the characteristics of international, localization, global, and transnational strategies. Include situations and a specific example in which each strategy would be most appropriate.
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