Casey has finally finished his Saturday chores and is preparing for a little "me time" away from the house and family. He and his wife have agreed on a budget of $50 for his weekly Saturday outings with his buddies. They are debating whether to play golf, watch the game at the local sports bar, or visit the car show as they only have funds for one of these. What environmental force are Casey and his friends experiencing? (Points : 5)
Technological
Social
Political
Economic
Competition

_________ means that the quality of services depends on who provides them as well as when, where, and how they are provided. (Points : 5)
Service intangibility
Service inseparability
Service variability
Service perishability
Service heterogeneity

Dan has been directed to study the actors close to a company that affect its ability to serve its customers such as the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. In this instance, Dan has been directed to study the ____________ of the company. (Points : 5)
macroenvironment
microenvironment
technological environment
demographic environment
political environment

Taking advantage of the trend in multi-generational housing, Madison Builders is aggressively marketing its "home within a home" concept, which features a grandparents' mini-home incorporated into a large single-family house. Which environmental force is Madison Builders counting on for its future home sales? 
Technological
Social
Political
Economic
Competition