Q1. “The micro-environment refers to the organisation itself and is the environment in which the manager operates.” Explain to Starbucks the responsibilities of the various levels of management, the skills managers need and the challenges faced by management in South Africa.

Q2. What would you do as a strategy manager if you discovered that the organizational culture is in conflict with the company's direction and performance goals?

Q3. Do you believe that each value chain activity can support a firm's relative cost position and serve as a foundation for differentiation? Discuss your answer.