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Cash-Not Profits-is King means that decisions should be based on the actual cash that would be received rather than purely on profitThe axiom All risk

Cash-Not Profits-is King means that decisions should be based on the actual cash that would be received rather than purely on profitThe axiom "All risk is not equal" means that an investor should diversify his/her investments in order to reduce the risk of those assets that have high uncertainty.

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