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Casper Sleep Inc. 2015 Marketing Communications Planning. Casper Sleep Inc: Marketing communications planning. How much should Casper spend on its marketing communication campaign? Launch communication

Casper Sleep Inc. 2015 Marketing Communications Planning. Casper Sleep Inc: Marketing communications planning. How much should Casper spend on its marketing communication campaign? Launch communication budget = $30,000. In 2015 with 100 M in sales revenue, what should their budget be? How have their marketing communication goals changed(AIDA)

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